the barua blog

Notes on email marketing automation from the person building barua.

How to set up email for a new SaaS Map each email to a product fact and a sending owner. Start lifecycle email with one useful reminder and a clear completion condition. SaaS onboarding email with barua, Claude Code or Codex A practical barua setup procedure, from the product's activation event to an approved onboarding message and a controlled delivery check. Which product events do lifecycle emails need? Start with the facts that change whether an email is useful. Give your coding agent a source and a clear meaning for each event. Lifecycle email platforms for teams without a marketer Compare the work each platform handles and what your team still owns. Test how an onboarding journey changes as your product develops. Best marketing automation tools: choose by the job Start with the customer moment you need to handle. Then choose a tool that can use your data and that someone on your team can run. What is barua? Headless email for AI agents Your AI agent runs barua through the API. Connect product events and website activity to approved email journeys, or prepare a campaign for a saved segment.