barua is email marketing automation for stores and product apps. You put one script tag on your site. barua builds a profile per person from what they did there, decides whether one useful email is worth sending, writes that email in your site's own voice, and holds it for the recipient's local morning.
What happens after the tag goes in
Nothing you have to build. There is no event taxonomy to define and no journey builder to wire up. The pixel notices pageviews, carts, searches, and the moments someone hands over their email address. barua distills that into a per-person profile and checks it against the kinds of email it knows how to write, welcome messages and nudges back to something half-finished among them.
Approval comes first
Drafts wait in a review queue. You approve or say no, and "no" is a normal answer, logged with a reason. A streak of consecutive approvals earns auto-send, and each kind of email still needs one human-approved send of its own before its drafts go out alone. barua holds at least 20 hours between emails to the same person, and most days the honest count is "decided not to write".
The mix-up worth clearing up
There is an unrelated project under a similar name that generates cold-email sequences. barua is not that product. It does no cold outreach and has no prospecting features, and its acceptable-use policy bans lists that were bought, rented, borrowed, or supplied by a third party. barua is built for a site's own visitors and customers.
Beside the tool you already use
Your campaigns and newsletters stay in the tool you run them in today. barua writes the emails nobody had time to write: one-to-one messages a person's profile earns. It sends from its own subdomain of your domain, so your existing setup stays untouched.
Where it runs today
barua is in early access, and the homepage is where it starts. Pricing is public at barua.ai/pricing, priced on people barua knows something about; an email address with no history is free.